![]() ![]() Your logo should be simple, but it definitely doesn’t have to be boring. As you redesign, consider what customers you’re trying to reach, especially if your target audience has changed. For example, women ages 18-34 years are going to respond to different aesthetics and colors than women ages 35-50 years. Knowing your audience’s demographics will help you determine the style of your new logo design. If your logo includes words, use as few of them as possible in a logo redesign. Words can be a part of that, but a logo is definitely not a flyer. Customers should be able to look at it and almost instantly know what you sell. Every element of a logo should be simple. You should keep the style and personality of your business in the font while maintaining clarity. If customers can’t read it, how will they know you’re selling what they need? There are thousands of fonts to choose from. The writing on your logo should be clear. Even an established business shouldn’t crowd a redesigned logo with too many images or other elements. Keep your logo simple so customers know what you’re offering them. The focus of your logo should be on your product or service. This will not only ensure that customers recognize your business, but it will also help keep them loyal. Even if you have a dream logo in mind that looks completely different from your current logo, make small changes over time. Your logo is the key to brand recognition. Customer loyalty should be at the top of your mind. Your business needs to be the focus of the design, so very particular rules apply to the process, even when you’re only updating a logo. The Dos and Don’ts of Redesigning Your Logo You can’t change what you stand for if your brand identity reminds customers of your “old” company. A logo redesign should always be included in a rebrand. This could include a shift in a company’s message or a change in the products sold. RebrandingĪ rebrand is a change larger than a logo redesign. This makes brand recognition easier for customers after the change. Consider taking one or two elements from each individual logo to include in the new one. When companies merge (or split apart), logos need to change. Just don’t let your logo accumulate dust over time. I’m not even suggesting a small change every year. I’ll go into this in more detail later, but too many changes in a logo can be detrimental to a brand. Your company should grow with time, so take a look at your logo every few years and commit to small tweaks as your budget allows.Īnd when I say “small,” I mean it. Choose an artist who understands your vision to help you update it. But once you have that base, you can shift more of your focus to brand message. Consider investing some of that extra money into redesigning your logo.Īs a new small business, your goal should be to attract customers. As you become more successful, your overall budget will increase. Here are some indicators that it’s time for a logo redesign: Company Growth That’s why any logo change is a big commitment. Even if you understand this, deciding when to take the leap can be tricky.Ĭustomers know your company by its logo, and people sometimes need time to adjust to change. Committing to a Logo ChangeĪ logo change is an inevitable part of owning an established, successful business. As your company grows, you may need to redesign your logo - don’t let it gather dust. Don’t underestimate the power a logo has to sell a product. As time goes by, uniforms need to change to meet different needs. It’s how a business presents itself to the outside world. Committing to a Logo Change The Dos and Don’ts of Redesigning Your Logo Unveiling Your New Logo Design Ready to Redesign Your Logo? There’s Help.Ī logo is like a company’s uniform.
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